With 5% Cash Back, 3.75% APY, and Premium Rewards — All at No Cost
Chime (NASDAQ: CHYM), America's #1 Choice for Banking® (see disclosure 1) , today announced Chime Prime, a new premium membership tier designed to reward members who make Chime their primary checking account.
According to JD Power, Chime opened more new checking accounts in the United States than any other financial institution in the study, far outpacing even the nation's largest traditional banks. As more Americans shift their primary banking relationships away from legacy institutions, Chime Prime expands the company's lead by delivering elevated rewards built on its industry-leading, fee-free banking (see disclosure 2) experience.
Members who receive at least $3,000 monthly in qualifying direct deposits automatically unlock Chime Prime (see disclosure 3) , gaining access to:
5% cash back on a spending category of choice (groceries, gas, restaurants, monthly bills, rideshare, or travel) when using Chime Card (see disclosure 4) (up to $1,500 in eligible purchases per month)
3.75% APY (see disclosure 5) on savings
Premium travel and lifestyle perks, including Priority Pass membership, luxury hotel benefits, and concierge services with Chime Card
Fee-free overdraft (see disclosure 6) with SpotMe®
Access up to $500 before payday (see disclosure 7) with MyPay®
Fastest access to Instant Loans (see disclosure 8)
Priority 24/7 support
Chime Card in onyx, a premium metal card design
Access to exclusive experiences, including VIP giveaways and events
All with no monthly fees and no subscription costs.
As part of this launch, Chime is also enhancing Chime Plus — its membership level unlocked through $200+ qualifying direct deposit (see disclosure 3) — increasing cash back from 1.5% to 2%, on a spending category of choice when using Chime Card.
Together, Chime Plus and Chime Prime introduce a tiered rewards model that delivers more value for members who make Chime their primary account. While traditional banks have historically reserved rewards for credit cards or high-balance customers, Chime is bringing meaningful rewards directly to everyday banking — a model unmatched in banking today. (see disclosure 9)
"Chime has become America's top choice for new checking accounts because we built a better, fee-free alternative to traditional banking," said Vineet Mehra, Chief Growth Officer at Chime. "Chime Prime builds on that foundation. When members make Chime their primary account, they should receive more — more rewards, more savings, and more benefits — without large balance requirements or subscription fees."
Why Americans Choose Chime
Chime built its leadership position by eliminating common banking friction — no monthly fees, no overdraft fees, early access to pay via MyPay, credit-building tools, and a simple, app-first experience.
Consumer research shows rewards are among the most valued features in a primary checking account, yet nearly one in three Americans receive no rewards from their bank. Chime Prime aligns rewards with everyday banking behavior, delivering even more value to members who choose Chime as their main account.
