Today, Chime® announced a multi-year partnership with NFL quarterback Jaxson Dart, one of the most closely watched young players in the game, as he enters his second season and a defining chapter of his career.
Dart joins a sports roster Chime has been deliberately building around a shared belief in ambition, discipline, and progress, values that resonate with athletes and Chime members alike. The roster includes partnerships with Major League Soccer and the WNBA's Portland Fire, meeting fans where their attention already is.
"What drew us to Jaxson is that he doesn't just perform discipline, he lives it," said Vineet Mehra, Chief Growth and Marketing Officer at Chime. "He got where he is by being consistent when nobody was watching, and that's the exact mindset that leads to progress. You start early, stay consistent, and trust that the work compounds over time. Jaxson understands that instinctively, and that's what makes him such a strong partner for Chime."
"Nothing in football happens all at once," said Dart. "You build it rep by rep, season by season. That's one of the reasons this partnership made sense to me. The same mindset that helps you grow on the field, discipline, consistency, and starting early, matters off the field too."
The multi-year partnership will play out across national advertising, original content, social fan experiences, and financial education initiatives. Earlier this year, Dart participated in Compound Combine, Chime’s nationwide financial education series that brings practical money skills and resources directly to communities, giving the partnership an early foundation in helping families build wealth over time.
