Chime, America’s #1 choice for banking2, and beloved dessert company Milk Bar are teaming up to help people get that dough — literally — with the limited-edition Get That Dough Cone, on sale Friday, September 4 at participating Milk Bar locations in New York City, Los Angeles and Washington, D.C., via on-demand delivery in those markets, and at www.milkbarstore.com.
Little treat culture is having a moment — and it exists because the big financial milestones can feel out of reach. The two don't have to compete: with Chime Prime's 5% cash back on Chime Card purchases, the little treat can put something back in your pocket.
The Get That Dough Cone is Milk Bar's first cookie dough cone and it’s filled with cookie dough soft serve, topped with cookie dough chunks and edible 24k gold. It is, in every sense, loaded with dough and for Chime Prime members who use their Chime Card, eating it puts a little dough back in your wallet.
The Get That Dough Cone is $12 and available from September 4 through October 2, while supplies last. Over Labor Day Weekend — Saturday, September 5 through Monday, September 7 — it drops to $8.88 for everyone, a nod to the angel number associated with abundance and financial luck. Chime members get the sweetest version of the deal: $5 at participating Milk Bar bakeries all month long, while supplies last.3 And Chime Prime members who've selected restaurants as their 5% cash back category on their Chime Card1 get a little dough back on the purchase. Because what's better than spending dough? Getting some back.
“There's this idea that if you're serious about your money, you have to sacrifice any rewards for yourself," said Orlando Baeza, Vice President of Brand & Creative at Chime. "We don't buy it. People who are working toward real goals still deserve treats and rewards for their progress and discipline. That's the whole point of 5% cash back on the category of your choice — it's the treat that pays you back a little. And now we made one you can literally eat — so enjoy!”
“At Milk Bar, we’re always looking for unexpected ways to play with the treats and flavors people love,” said Shannon Salzano, VP of Creative and Brand Partnerships at Milk Bar. “For our first-ever cookie dough cone, we went all in: cookie dough soft serve, chunks of cookie dough and even a little gold on top. Chime gave us a fun reason to play with the idea of ‘getting that dough,’ and we can’t be more excited for people to give it a try.”
For more information and to get your own Get That Dough Cone, visit www.milkbarstore.com.
