Chime today announced that Vineet Mehra will join the company as its new Chief Marketing Officer, effective May 31, 2022. Mehra will help the company to further its mission of helping its members achieve financial peace of mind.
Mehra joins Chime from Good Eggs, where he was Chief Growth and CX Officer. Prior to Good Eggs, he was Global Chief Customer Officer at Walgreens Boots Alliance where he helped steer the company through the peak of the pandemic across the U.S. and U.K and Global Chief Marketing Officer at Ancestry where he and his team transformed the brand and brought consumer genetics into the cultural mainstream making Ancestry DNA one of the best-selling products in the category. Mehra also served as Global President of Johnson & Johnson's Baby Care Division and Global President of their Marketing Function.
"Vineet is a great fit for Chime at an important period of growth for our company. His experience goes well beyond the marketing function. We are excited about him helping to accelerate our movement to change the way financial services are designed and delivered."
– Chris Britt, Chime CEO
Mehra will assume the CMO role from Melissa Alvarado, who will continue to serve as a member of Chime's executive team.
"I also want to thank Melissa Alvarado who has led marketing and growth since our inception in 2014. She has scaled chime to become the No. 1 most loved banking app today."
– Chris Britt, Chime CEO
Mehra is a recognized leader, and was named by Forbes as one of the world's 50 most influential CMOs, and in 2019, Ad Week named him as one of their Top 20 Tech CMO's. In his role, Mehra will oversee Chime's growth initiatives across the U.S. in addition to developing impactful marketing and advertising initiatives. Mehra will report to CEO Chris Britt and serve as a member of the Executive Committee.
"Chime is a transformational company that is driving change and setting the new standard for member care in the financial services industry. I am excited to join at a stage of tremendous growth and at a time when our members need us more than ever. I am eager to join the team and build off the strong foundation already laid from the earliest days of the company. The future is bright, and I can't wait to get started."
– Vineet Mehra
Mehra also serves as Global Chairman of the Board at Effie Worldwide, and on the Advisory Boards of Spotify, and WPP, as well as serving on the board of publicly listed AdTheorent, a leading programmatic digital-advertising company.
Chime recently announced the appointment of its new Chief Strategy Officer and SVP of Corporate Development, Jared Grusd who will work alongside Mehra to augment Chime's existing growth and to help chart out and achieve short, medium and long-term goals seamlessly. Grusd joined Chime from Snap Inc. and prior to that Spotify.