Chime® was named one of America’s fastest growing brands of 2026 by consumer intelligence platform Morning Consult. Among the 25 brands that grew in consumer purchasing consideration over the past five consecutive years, Chime ranked second and registered the second biggest jump in that period.
Chime CMO Vineet Mehra has framed both brand and technology as Chime’s durable advantage as AI tools become available to everyone. "Our brand becomes the moat: our brand standards, proprietary context, feedback loops, and the human taste behind the work," Mehra said. That thesis plays out across Chime’s marketing, which includes national campaigns featuring John Cena and Lindsay Lohan, and multi-year sports partnerships with MLS, the WNBA's Portland Fire, and NFL quarterback Jaxson Dart. The result: Chime is America’s #1 Choice for BankingTM^.
Read Morning Consult's full Fastest Growing Brands 2026 report.
