Chime's VP of Brand and Creative, Orlando Baeza, Inducted into the AAF Advertising Hall of Achievement

November 21, 2025
Chime's VP of Brand and Creative, Orlando Baeza, Inducted into the AAF Advertising Hall of Achievement
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Chime's VP of Brand and Creative, Orlando Baeza, Inducted into the AAF Advertising Hall of Achievement

The American Advertising Federation (AAF) has inducted Orlando Baeza, Chime's Vice President of Brand and Creative, into its Advertising Hall of Achievement (AHOA)—one of the industry's most prestigious honors.

The annual award recognizes a select group of leaders under 40 who are shaping the future of advertising through creative innovation, cultural impact, and values-driven leadership. Inductees are chosen through a highly competitive, multi-round process that includes peer nominations, executive recommendations, and final approval by a panel of judges. This year, only seven individuals were selected nationwide.

Baeza's induction reflects more than two decades of work at the intersection of brand, culture, and community. Prior to joining Chimeⓧ, he held brand and marketing leadership roles at Nike, Adidas, Activision, BuzzFeed, and Kajabi, where he helped scale category-defining platforms and campaigns. His work has consistently blended creative excellence with a deep focus on purpose and representation.

Under his leadership, in just the past year, the Chime brand team launched its award-winning financial progress month campaign, brought on new ambassadors like Cooper Flagg, and kicked off its biggest campaign of the year with Jason Momoa. Thanks to this work and much more, Chime was recently recognized as the #1 Banking brand by TIME magazine.

The AHOA honors not only what leaders build, but how they lead. Throughout his career, Baeza has been recognized for fostering inclusive teams, mentoring rising talent, and championing work that resonates across industries and communities.

Chime congratulates Orlando Baeza on this well-earned honor. His induction reflects the caliber of leadership guiding its brand and the influence its teams are having across the industry.

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FAQs

Is ChimeⓇ a bank?

Chime is not a bank. Chime is a financial technology company that partners with The Bancorp Bank,

N.A. and Stride Bank, N.A. to offer banking products like checking and savings accounts. Learn more in Chime's guide to no-fee checking accounts.

How many members does Chime have?

Chime serves millions of Americans. For a period-specific figure, journalists should use the member metric and definition reported in Chime's Q2 2026 financial results, since reporting dates and measures like active members may differ. Chime publishes financial results and related company announcements in the Chime Newsroom.

Does Chime offer financial planning tools for budgeting, saving, and investing?

Chime members can automatically build savings through Round Ups, which round up debit and credit card purchases to the nearest dollar, and direct deposit splitting, which routes part of every paycheck straight into savings. (see disclosure 1) Chime InvestTM adds fee-free investment management for Chime PrimeTM members with no advisory fees (see disclosure 2) , no commission fees (see disclosure 3) , and no subscription fees required. Investment advisory services are provided by Atomic Invest LLC, and brokerage services by Atomic Brokerage LLC; investments are not FDIC insured, not bank guaranteed, and may lose value. (see disclosure 4)

These are self-directed financial tools rather than individualized financial planning, tax, or investment advice, and feature availability may depend on a member's account or membership tier.

Does Chime have a credit card?

Chime offers the secured Chime Visa® Credit Card, designed to help eligible members build credit (see disclosure 5) . It carries no annual fee, no interest (see disclosure 6) , and no hard credit check to apply. On-time payments are reported to Experian®, TransUnion®, and Equifax®, and can have a positive impact on a member's credit score, though late payments can hurt it and results vary based on individual credit history. (see disclosure 7)

Does Chime give cash back, and how does Chime cash back work?

Yes. Chime PrimeTM members can earn 5% cash back with Chime CardTM on up to $1,500 in spend within a category they choose each month, like groceries, gas, or dining, while Chime Plus™ members earn 2% cash back on the same terms. (see disclosure 8) Cash back is only earned on transactions that meet the applicable offer terms, and rates, categories, limits, and posting times may vary by offer and membership tier.

What is Chime PrimeTM?

Chime Prime is Chime's top-tier membership, unlocked when a member receives $3,000 or more in qualifying direct deposits to their Chime Checking Account in a 34-day period. (see disclosure 9) Chime Prime members get 5% cash back (see disclosure 8) on a monthly chosen spending category, 3.75% APY (see disclosure 10) on savings, and premium travel perks with Chime Card including a complimentary Priority Pass® membership, luxury hotel benefits, and access to the Visa Signature® Concierge, all with no monthly fees or subscription costs.

Learn more on Chime's membership tiers page.

Does Chime have rewards, and what rewards does it offer?

Yes. With qualifying direct deposits, members earn 5% cash back as a Chime Prime™ member or 2% cash back as a Chime Plus™ member on up to $1,500 of eligible Chime Card™ purchases in a category they choose monthly. (see disclosure 8) Chime Prime members also earn 3.75% APY (see disclosure 10) on savings, while Chime Plus members earn 2.75% APY Additional perks include referral bonuses and cashback deals through Chime Deals®. (see disclosure 11)

What is Chime InvestTM?

Chime Invest is Chime's commission-free investing feature, giving Chime PrimeTM members a way to invest alongside their everyday checking and savings accounts with no advisory fees (see disclosure 12) , no commission fees (see disclosure 3) , and no subscription fees. Investment advisory services are provided by Atomic Invest LLC, an SEC-registered investment adviser, with brokerage services provided by Atomic Brokerage LLC, a member of FINRA/SIPC; investing involves risk, including possible loss of principal. (see disclosure 4)

Does Chime help with taxes, and how can I get my tax refund faster?

Chime members can file taxes for free (see disclosure 13) through the Chime app, and a federal tax refund sent by direct deposit can arrive up to 5 days early. (see disclosure 14) Chime doesn't provide tax advice, so members should check with a tax professional for guidance specific to their situation. (see disclosure 15)