The holidays may be the most wonderful time of the year, but between gifting, hosting, travel, and everything in between, they can also be the most expensive, with total U.S. holiday retail sales for the 2026 season projected to reach up to $1.71 trillion. This season, Chime (Nasdaq: CHYM) is teaming up with John Cena for “The Most Rewarding Time of the Year,” a new holiday campaign showing how Chime helps members earn more on what they spend and save.
The campaign builds on Chime and Cena’s partnership launched earlier this year with Chime Prime™, a premium membership tier offering cash back, high-yield savings and benefits to everyday banking —with no monthly subscription fee.
At the center of the campaign is a new TV commercial that follows Cena from a bustling holiday grocery store to a festive family dinner table, bringing humor to the familiar moments that make the season both memorable and expensive. The campaign also features a social-first musical holiday special, launching on TikTok, Instagram and YouTube, in which Cena puts a playful twist on the classic holiday song “It’s the Most Wonderful Time of the Year,” turning a familiar holiday anthem into a celebration of getting more back. Later this month, Grammy-winning a cappella group Pentatonix will release their own take on the song.
“The holidays are a time when even the best-planned budgets get stretched, and we believe your money should be working harder for you, not the other way around,” said Vineet Mehra, Chief Growth and Marketing Officer at Chime. “We built this campaign around a simple idea: if you're spending more this season, you should be getting more back. That's what Chime is all about, during the holidays and beyond.”
With Chime Prime, members can unlock rewards (see disclosure 1) , from 5% cash back (see disclosure 2) on a monthly category of their choice with Chime Card®, like groceries, gas, travel, and restaurants, to 4.00% APY (see disclosure 3) on savings and VIP perks like airport lounge access, concert tickets and entertainment experiences. Unlike alternatives that may charge subscription fees or require high minimum balances, Chime brings these benefits together along with fee-free banking (see disclosure 4) , helping members get more from their money year-round, whether they're covering everyday expenses or making the most of the holiday season.
“I've always loved the holidays, and I think people should be able to enjoy everything that makes this time of year special without feeling guilty about spending,” said John Cena. “That's what I love about working with Chime. They're not telling people to spend less or skip out on the fun. They're finding ways to reward people for the spending they're already doing, and we're having a lot of fun bringing that message to life.”
The campaign rolls out today, November 9, across national television, streaming, digital, and social platforms, with additional holiday-themed content featuring Cena and creator collaborations extending the campaign throughout the season.
About Chime: Chime (Nasdaq: CHYM) is a financial technology company founded on the premise that core banking services should be helpful, easy, and free. We offer a broad range of low-cost banking and payments products that address the most critical financial needs of everyday people. Our member-aligned business model has helped millions of people to unlock financial progress™. Member deposits are FDIC-insured through The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC, up to applicable limits*.
