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Chime (Nasdaq: CHYM) has released the second installment of its holiday campaign starring Jason Momoa, continuing the creative partnership introduced in October. The newest spot builds on the campaign’s central message — that modern banking should feel simple, supportive, and built for real people.
“Jason brings a realness and warmth to these stories that perfectly captures what this campaign is all about,” said Vineet Mehra, Chief Growth Officer at Chime. “The old way of banking doesn’t reflect how people actually live today. Especially during busy moments like the holidays, people need banking that works for them — not against them. Chime is built to help people bank smarter, and we’re excited to continue showing relatable, everyday moments that reflect our members’ real experiences.”
In the second spot, titled New Day, Momoa cycles through classic New York characters — a coffee stand barista, a bodega clerk, a building doorman — using each transformation to highlight the grind of everyday routines. As he gestures toward a long line of people waiting at an ATM, he calls out a young woman in Chime’s signature green who breezes past, saying, “she switched to Chime,” underscoring the idea that there’s a better alternative to banking the old way. From there, Momoa walks viewers through the benefits of banking with Chime.
The new spot will run across national TV, digital, social, and streaming platforms beginning this week.