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June 26, 2025

Cooper Flagg Signs on as Chime’s Newest Brand Partner

Chime Team

No. 1 Draft Pick and the Newest Dallas Maverick Kicks Off Long-Term Collaboration Rooted in Financial Progress

 

After going first overall to the Dallas Mavericks in the 2025 Draft, Cooper Flagg is already making power moves off the court — signing on as Chime’s newest brand partner. As part of the long-term collaboration, Cooper will appear in upcoming ad campaigns, social activations, community impact events, and more. Aligning with Chime’s mission to unite everyday people to Unlock Financial Progress™, the partnership is grounded in shared values around transparency, smart money habits, and planning for the future.
 
To kick off the partnership, Cooper stars alongside his mother, Kelly Flagg, in the latest episode of “Mama, I Made It” – Chime’s original YouTube series that highlights the real stories behind major success, told through the eyes of the moms who helped shape it. The episode offers a rare glimpse into the Flagg family’s journey from rural Maine to the NBA spotlight, revealing how everyday financial decisions, sacrifices, and conversations laid the foundation for Cooper’s meteoric rise.
 
From stretching their household budget for elite training to embracing a “CEO mindset” at 17, Cooper and Kelly offer up powerful lessons on what it really takes to achieve generational progress — both on and off the court. Together, their story is a reminder that “making it” takes more than talent — it takes planning, communication, and a strong foundation built over time.
 
“Cooper represents the future — not just of basketball, but of this next generation, fueled by ambition, resilience, and intentional growth,” explains Chime Chief Marketing Officer Vineet Mehra. “His story is raw, inspiring, and deeply relatable to so many of the members we serve at Chime. We’re honored to partner with him at this pivotal moment in his career and to share a platform where we can champion real, meaningful conversations about money, values, and what it truly means to ‘make it,’”
 
Be on the lookout for Chime and Cooper throughout the year and as the Mavs kick off their 2025-2026 season. Chime is the Official Banking Sponsor and a Jersey Patch Sponsor of the Dallas Mavericks.
 
Watch the full episode now on Chime’s YouTube channel and visit www.chime.com to learn more.