About the Author

Bani is a B2B freelance writer for brands like Klaviyo, Litmus, and Pipe and writes furtively (seriously, keys flying, coffee spilling) about the software world. She spends 50 hours a month with technology companies strategizing to scale operations, expand into new geographies, and fast-track sales. She specializes in long-form, research-intensive writing like whitepapers, ebooks, and exhaustive ultimate guides. What else? She plays chess and also developed her own tiny SaaS one time.